The Old Course at St Andrews is often referred to as the ‘Home of Golf’, dating back to the 15^th century. It has witnessed the evolution of the sport and has played a role in shaping traditions both old and new. Every fairway and bunker have their own story to tell, with thousands of golfers from all over the world making the pilgrimage to St Andrews every year to simply just set foot on the famous green without even playing a round.

Partnering with the Old Course Pro Shop, we set out to create something that would truly stand out. St Andrews is home to seven golf courses and multiple pro shops, all offering their own take on golf apparel and branded merchandise. We needed something exclusive, premium, and deeply connected to the history of the game. The Old Course Hotel has welcomed golfers since 1968, and while the Swilcan Bridge and Road Hole are world-famous, we wanted to introduce a new chapter in its legacy. That’s where the Jigger Inn Collection came to life.

Designed for Golfers, Inspired by St Andrews

When Paul Robinson, PGA professional and former Tartan Tour winner, met with the Old Course Hotel team, they envisioned a collection that was more than just apparel—it had to tell a story.

With Paul’s Scottish golf roots and his experience playing the Old Course in the 2009 Boyd Quaich Tournament, he had the insight to craft a range that would resonate with golfers and visitors alike. In collaboration with Fenix XCell, a leader in high-performance golf apparel, we developed a custom collection that blends tradition with modern style.

The result? The 2025 Old Course Collection, a premium selection of apparel and branded merchandise that captures the essence of St Andrews. And we’re not stopping there—big things are coming in 2026.

The Jigger Inn: A Story Worth Wearing

A key inspiration behind the collection was the Jigger Inn, a legendary pub beside the Old Course Hotel. Originally a stationmaster’s house in the 19th century, it became a gathering place for local caddies—where they swapped stories, settled bets, and celebrated victories.

Today, the Jigger Inn is a must-visit stop for golfers, offering a taste of history along with its famous ales and traditional Scottish food. Our collection is designed to reflect this rich heritage, giving golfers a way to take home a piece of St Andrews’ character.

The Old Course Hotel Tartan: A Timeless Connection

A collection designed for the Old Course Hotel wouldn’t be complete without its signature tartan. Representing Scottish craftsmanship and tradition, this distinctive pattern is a proud symbol of the hotel’s legacy.

By incorporating this iconic tartan into our collection, we created apparel that is both stylish and meaningful—a way for visitors to bring a piece of Scotland’s most famous golfing destination home with them.

Private Labelling & Swing Tags – The Finishing Touches

To make the collection even more exclusive, we introduced private labelling and custom swing tags, ensuring that every piece is a true original. Designed specifically for the Old Course Hotel, these details elevate the collection beyond standard branded merchandise, creating a unique and premium experience for every golfer.

A Collection Worthy of the Home of Golf

St Andrews is where golf history is made. At Fourteen Twenty-One, we are proud to have collaborated with the Old Course Hotel with brand partners Fenix XCell to create a bespoke collection that celebrates this legendary destination. Whether you’re playing the Old Course, enjoying a pint at the Jigger Inn, or simply dreaming of your next visit, this collection is designed to be part of the journey.

The 2025 Old Course Collection is available exclusively at the Old Course Pro Shop. And as for 2026? Let’s just say, something even bigger is on the way!

We are delighted to announce our latest collection with The Bruntsfield Links Golfing Society – one of Scotland’s oldest and most exclusive golf clubs. Here, the story was clear – heritage, prestige, and tradition.

A Legacy Since 1761

Founded in 1761, Bruntsfield Links is the fourth oldest golf club in the world, located just outside Scotland’s capital, Edinburgh. The course offers a challenging layout with picturesque views out across the Firth of Forth. From its early days on Bruntsfield Links to its move to Barntongate in 1898, the club has remained a key part of Scottish golf. Now a traditional parkland course, it is known for its well-maintained fairways, undulating greens, and strategically placed bunkers. The club’s rich history has made it a favourite among golfers seeking a classic Scottish golfing experience.

Bruntsfield Links the Fourteen Twenty-One Way

We specialise in creating customised golf apparel and accessories. We collaborated with Bruntsfield Links and our brand partners Fenix Custom Apparel and Accessories to create a collection that combines classic clubhouse style with cutting-edge modern technology. This premium collection includes:

• Custom golf polos with private labelling – Every detail, from swing tags to neck labels, is custom-branded for The Bruntsfield Links. 
• Bespoke print – A unique design incorporating the club’s founding date, 1761. 
• Premium materials – Breathable, high-performance fabric for comfort on and off the course. 
• Elegant details – Tailored fits, refined embroidery, and colours that match Bruntsfield’s identity. 

Accessible to All Clubs 

With low minimum orders, this service is available to clubs of all sizes. Whether you’re a small local club or a historic institution like The Bruntsfield Links Golf Society, you can experience the power of custom private label collections that help you to create brand affinity.  

Members and tourists alike believe in your club, and the private label collections that speak to your club’s identity truly resonate with them. 

At Fourteen Twenty-One, we help clubs and brands create custom golf polos and other apparel that strengthen connections with their members. 

Get in touch with us and let us show you how we can help tell your brand story through custom clothing. 

So, what is brand affinity and why does it matter in the golf industry? More importantly, how can we help you create brand affinity through the use of branded merchandise?

What is Brand Affinity?

Brand affinity is the emotional connection that your customer has with your brand. Some customers may instantly recognise your logo, brand colours, or use your services whenever they need what you offer; this is called brand recognition and brand loyalty. Brand affinity goes beyond this and involves your customers aligning themselves with your brand’s values, stories, and philosophies.

Think of it this way: brand affinity is the reason why a golfer might wear a polo shirt with your club’s logo on it even when they are not on the course. It is why a traveller who booked a once in a lifetime golf trip with you might proudly wear your brand’s cap during their next local golf outing. It is not about promoting your brand; it is about making your brand part of someone’s personal identity.

Why Does Brand Affinity Matter?

The golf industry is highly competitive, so standing out is essential. Golfers have many options when it comes to which golf clubs to visit and which tour operators to book with. Building brand affinity ensures your brand remains a top-of-mind choice with your customers.

Here’s why it matters:

• Repeat business: Golfers who feel a strong connection to your brand are more likely to return.
• Word-of-mouth: People love to talk about brands they’re passionate about. Building brand affinity can turn your customers into brand advocates.
• Premium perception: If people feel a strong connection to your brans, they’re often willing to pay a premium price for your services or merchandise.

How We Can Help You Build Brand Affinity

Brand affinity doesn’t happen overnight and requires a deep understanding of your audience and an intentional effort to connect with them on an emotional level. Fourteen Twenty-One can help you do this by:

• Working closely with your team to create customised branded merchandise that reflects your brand’s identity. Whether you’re looking for a classic cap or a performance polo, each item is designed to tell your brand’s story.
• Providing high quality apparel and accessories which are crafted to not only look great, but to perform well too, ensuring your brand is associated with success on the green.
• Integrating elements of your brand’s history, values, or unique traits into the merchandise, creating stylish items that golfers are proud to wear.
• Specialising in exclusive, limited-edition merchandise that create excitement and deepen the emotional connection that your customers feel with your brand.

Partner with Fourteen Twenty-One Today

We are passionate about helping golf clubs and tour operators like yours build lasting connections through premium quality branded merchandise. We will help you turn your customers into loyal advocates for your brand by creating apparel and accessories that last as long as the memories you helped them create on their bucket list golf getaway.

Are you ready to create brand affinity? Let’s create something amazing together!

Contact us today and let us show you how we can elevate your brand and deepen your connection with your customers through merchandise that truly stands out.

Fourteen Twenty-One is delighted to announce an exciting new chapter in our journey towards helping you elevate your brand. We are now officially partnered with Ahead, one of the USA’s most prestigious golf apparel, headwear, and accessory companies. This partnership highlights our commitment to delivering the best in golf fashion and performance to our clients.

Why Ahead?

For 3 decades, Ahead has been creating innovative, high-quality, and stylish headwear for the American golf corporate, resort, and collegiate markets, slowly expanding their offerings to include performance and lifestyle clothing and accessories. A true testament to Ahead’s quality and influence, their affiliations with Jack Nicklaus, widely considered to be the greatest golfer of all time, and Annika Sorenstam, regarded as the greatest female golfer of all time, speak for themselves. They are also supported by Jim Furyk and enjoyed a 20-year long partnership with Arnold Palmer before his passing in 2016.

By joining forces with Ahead, we are providing our clients with access to golfing apparel and accessories that combines functionality and sophistication – a perfect match for both modern and traditional golfers alike.

What This Means for You

At Fourteen Twenty-One, we know how it feels to book that once in a lifetime golf trip and the only physical memory you have of it is frumpy, ill-fitting t-shirt or a low-quality, and quite frankly, itchy cap that you’ll never wear again. That’s why we’re here to change that, and our new partnership with Ahead will take your brand the next level and ensure that you stay at the top of your customer’s mind when it comes to booking their next golf getaway.

Why settle for basic when you could have brilliance?

Working in partnership with Ahead, we will create bespoke pieces completely tailored to your brand, crafted from only the highest-quality materials, and guaranteed to last a long time to keep your customers’ memories of their dream golf trip alive for years to come. Ahead is renowned across the USA for their wide range of customisation options, and we are excited to bring this to the UK for our golf club, tour operator, and corporate clients.

We believe this collaboration is representative of more than just a business partnership. It’s a shared commitment to recognising the uniqueness of golf companies across the UK and helping them make memories for their customers. Together with Ahead, we are dedicated to creating apparel and accessories for your customers that inspires them, supports them, and embodies the adventurous spirit of the game itself.

Your brand and your customers deserve merchandise that stands out. Let Fourteen Twenty-One create bespoke designs that will make sure your customers are always reminded of the experience you provided for them on one of our many famous golf courses in the UK.

Contact us today and allow us to be your trusted partner in branded golf merchandise.

Long after the golf holiday has passed, Joe Bloggs is still running around America in his favourite “Golf Tours” gilet, featuring a custom print of the Old Course map—a lifelong dream fulfilled when he played it last year.

Four years later, when it’s time to recreate the trip with friends, he knows exactly which company to book with—because he sees the name every week on his go-to outerwear.

Now you see how branded merchandise and custom clothing giveaways are often undervalued.

 They are an extension of your brand, shaping what customers think of you: Premium, unique, and a lasting memory of an incredible experience.

So why gift a golf ball that will get lost or a cap with another company’s logo?

Here’s what past clients say

“Every time I wear my gilet; I think about the amazing golf trip we took.”

“Subtle branding but always a conversation starter on the course!”

“That polo has outlasted every other piece of golf apparel I own—just like the memories of our trip.”

Contact us today to make your brand unforgettable with premium, custom golf apparel and accessories.

Fourteen Twenty-One – Bespoke Branding for Golf & Luxury Travel.

Today, as I ship parcels out into the snow, I’m reminded of a story that defines who we are at Fourteen Twenty-One.

Our very first customer doesn’t know this, but their order had an epic journey. It arrived via Dubai during the worst rainfall in UAE history—roads were flooded, embroidery machines shut down across the city, and transportation seemed impossible.

But where there’s a will, there’s a way. We removed our socks and shoes and swam (literally) to the office to collect the delivery and then drove to Sharjah, dodging submerged cars, to ensure the embroidery was completed on time, then sent the package onto Spain, where the customer received their Fenix Custom Apparel & Accessories on time!

That first order proved our commitment: no matter the challenge, we’ll find a way to deliver.

From our first delivery in a flood to every piece of custom apparel we’ve sent since, we’re here to help your brand stand out, rain or shine.

I could spend this time writing about custom clothing and premium fabrics, but let’s be honest—do you really want to read that? Instead, let me take you on a journey through the past five years of my life.

Some of you may enjoy hearing about my travels, others about my passion for golf, and perhaps a few will see how my experience working as a distributor for brands like Titleist, Ping, and Peter Millar naturally led me to sidestep into custom distribution here in the UK. Whatever your interest, I promise there won’t be any shop talk.

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The Move That Changed Everything

On July 21, 2019, I boarded an Emirates flight from Glasgow to Dubai. It was my wife’s 30th birthday that day, though I wouldn’t meet her until a month later. I didn’t bring my golf clubs with me—I was burned out from years of working as a PGA professional and needed a break from the game.

Instead, I went with a different mission: work hard and make the most of every opportunity.

A month later, I met my wife at Asia Asia in Pier 7, a must-see spot in Dubai Marina for newcomers to the city. By then, I’d settled into Dubai life, and while golf wasn’t on my radar, I found myself investing in a new set of Titleist clubs— I’m back and forward between my Ping or Titleist driver.

What happened next? I started playing on some of the world’s most pristine courses. Dubai Creek Golf Club became a firm favourite, and is always my first recommendation to friends and family, it sits on the edge of Deira the old part of Dubai, it blends high end luxury with Traditional History, and the course is stunning.

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A Wedding Day Tee Time

In August 2020, right in the middle of a global lockdown, my wife and I eloped at Dubai’s Jumeirah Dar Al Masyaf—arguably the city’s finest hotel. But before we said “I do,” I had one last tee time. Emirates Golf Club’s 8th hole, with its view over the Marina skyline, will forever remain etched in my memory as the perfect setting for a wedding day morning round.

What makes Emirates Golf Club so special is its history. It was built long before Dubai’s iconic skyline rose around it, and its 8th hole offers an unforgettable view of the towering skyscrapers that have since become the backdrop of the course.

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A Move to Abu Dhabi: Golf Heaven

After three years in Dubai, I relocated to Abu Dhabi and settled on Yas Island. If you love golf, Abu Dhabi has a lot to offer.

• Yas Links: A course originally rumoured to have been designed as a private golf club, offers stunning views of the Arabian Gulf, my favourite club house and a Sri Lankan Curry that I would put in the top 10 things best things I have ate in UAE.

• Saadiyat Beach Golf Club: Play here and you are surrounded by nature, Onyx roam everywhere freely, and the natural beach is home to resident dolphins and sea-turtles.

• Yas Acers: Night golf under the stars in warm evening air is an experience like no other, this quieter club is a big hit with expats due to it’s accessibility, really good pizzas too.

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Finding My Path

It was during my time in the UAE, working closely with brands like Titleist, Ping, and Peter Millar, that I realized my true passion for distribution. I saw firsthand how quality products could elevate a brand and create a loyal following.

That experience naturally led me to Fourteen Twenty One, where I could help other businesses tell their stories with bespoke apparel and accessories. While golf remains close to my heart, today I’m proud to serve a range of clients—from sports clubs to distilleries and hotels—by providing high-quality, private-label solutions.  I left with my wife, daughter and I new business.

Author -Laura, as Paul is far too private to share this story

Fourteen Twenty One was inspired by the earliest known reference to golf in Scotland, honouring the birthplace of the sport.  While golf has grown into a global phenomenon, we wanted to celebrate its Scottish roots and history in our name.

Originally founded as a golf bag brand, we soon expanded into the custom market, crafting private-label apparel and accessories. Today, we work with a diverse range of clients, from sports clubs and distilleries to hotels, tour operators, and corporate brands. Every product is tailored to exact specifications, allowing our customers to elevate their brands through bespoke design and quality craftsmanship.

Golf will always hold a special place in our story. Paul, our director and a professional golfer, ensures we maintain strong ties to the game as we grow and serve industries far beyond the fairways.

At Fourteen Twenty-One, we’re proud to combine Scotland’s legacy of excellence with modern innovation to deliver custom products that make an impact, no matter the industry.

Please allow me to introduce myself…

Finding clients in Scotland When we decided to hire a campervan, it wasn’t just for a family getaway; we had a mission to tell people we were here. As we pulled away from the rental lot, I could hear the unmistakable rattle of all the loose items inside the campervan. The constant clatter was somewhat annoying, and despite our best efforts, we never really got used to it.

Our adventure began as we travelled along the breathtaking Scottish coastline. With each stop, we introduced ourselves and shared our vision of bespoke golf apparel. Our first major success came in Spey Bay, where we secured our first customer. The Spey Bay Golf Club, recently acquired by LinksDAO—a Web3 collective using NFT funds—was an exciting opportunity for us. With around 38,000 members in the U.S., we were eager to collaborate and help them share their brand story .

We celebrated that night with a Chippie! I’m always proud the a Scottish Sausage Supper comes with 2 sausages as standard. My wife is a Geordie and I’m always disappointed in Newcastle when I’m given a single sausage, but that cold spring evening in Lossiemouth, I was not disappointed.

With the success of Spey Bay, we quickly made our way to Nairn Dunbar, eager to connect with more potential clients. As we travelled, we found ourselves making connections that would prove invaluable for our venture. Before we knew it, the dominoes began to fall, and new customers lined up, excited to collaborate with us.

Our journey took us through the stunning Cairngorms National Park, a place of majestic mountains, deep lochs, and ancient woodlands. It was a surreal experience, with the dramatic landscapes providing a breathtaking backdrop to our travels. Camping within this national park was both inspiring and challenging , as the temperatures dropped to around 5 degrees Celsius at night—quite a shock after our time in Dubai.

The campervan itself became a character in our story. The road and the rattle of the campervan added to the charm of our journey, with the constant noise of loose items creating a backdrop to our travels. We switched cassettes in the stereo and dealt with the beeping of the fridge, which felt louder in the quiet of the highlands. Navigating the narrow coastal roads was a challenge, especially as we maneuvered through charming seaside towns. The views of the sea were breathtaking, with waves crashing against rocky shores and the horizon stretching endlessly before us.

As we moved from town to town, we embraced each opportunity to introduce ourselves and share our vision.

This journey has shown me that while the road may be uncertain, with determination and the support of my family, there’s nothing we can’t accomplish. We may have set out in a campervan to promote our business, but what we found along the way was something far more valuable: a deeper connection with each other and the communities we visited.