Advert Dissection #1: Amstel – Savor Complexity

This is part of a series of posts that will examine video, print media and internet advertisements in layman terms as an exploration of modern consumerism and marketing, in an attempt to get to the root of the core messages that dictate or encourage modes of thinking, concepts of identity or promote values beyond the … More Advert Dissection #1: Amstel – Savor Complexity

Selling With Nothing

I was walking around a health-food store yesterday and I realized that the primary marketing device being used on products was pointing out what it didn’t contain. “Aluminum free” “Dairy Free” “Does not contain glutamates, carbohydrates, trans fats, saturated fats.” “Now without carbs/arsenic/french fries.” It’s peculiar that an item can be touted as superior, based … More Selling With Nothing

Futurestates

From Futurestates via zefrank. Play imagines a not-too-distant future where video games have become indistinguishable from reality. These fully immersive games are nested inside each other like Russian dolls — each new game emerging from another and connecting backwards with increasing complexity. One moment, a player is a Japanese schoolgirl embroiled in a pillow fight … More Futurestates

Special

When there are billions and billions of people in this world, it’s just impossible to feel special and unique. It matters to feel unique because each person is innately locked into ego-centrism, that is, seeing the world only as if the observer where at the very center of it. How can we look at it … More Special