Using shame to sell self-improvement and how it fails.
An excerpt from What the Dog Saw by Malcom Gladwell, via Delancey Place. An interesting examination of fashion, and how the level of self-augmentation we take for granted today wasn't always the norm. "In 1956, when Shirley Polykoff was a junior copywriter at Foote, Cone & Belding, she was given the Clairol account. The product… Continue reading Does she or doesn’t she?
This is part of a series of posts that will examine video, print media and internet advertisements in layman terms as an exploration of modern consumerism and marketing, in an attempt to get to the root of the core messages that dictate or encourage modes of thinking, concepts of identity or promote values beyond the… Continue reading Advert Dissection #1: Amstel – Savor Complexity
I was walking around a health-food store yesterday and I realized that the primary marketing device being used on products was pointing out what it didn't contain. "Aluminum free" "Dairy Free" "Does not contain glutamates, carbohydrates, trans fats, saturated fats." "Now without carbs/arsenic/french fries." It's peculiar that an item can be touted as superior, based… Continue reading Selling With Nothing
From Futurestates via zefrank. Play imagines a not-too-distant future where video games have become indistinguishable from reality. These fully immersive games are nested inside each other like Russian dolls — each new game emerging from another and connecting backwards with increasing complexity. One moment, a player is a Japanese schoolgirl embroiled in a pillow fight… Continue reading Futurestates