Advert Dissection #1: Amstel – Savor Complexity

This is part of a series of posts that will examine video, print media and internet advertisements in layman terms as an exploration of modern consumerism and marketing, in an attempt to get to the root of the core messages that dictate or encourage modes of thinking, concepts of identity or promote values beyond the… Continue reading Advert Dissection #1: Amstel – Savor Complexity

Social armour

When I’m watching people, I like to remind myself once in a while of what they might look like underneath. How noble, imagining people naked, you say. It’s not quite like that. Every so often I’ll catch sight of un-tattooed, un-augmented, un-tanned, un-clothed skin, maybe a few strands of hair on an arm, or a… Continue reading Social armour


When there are billions and billions of people in this world, it’s just impossible to feel special and unique. It matters to feel unique because each person is innately locked into ego-centrism, that is, seeing the world only as if the observer where at the very center of it. How can we look at it… Continue reading Special