Selling With Nothing

I was walking around a health-food store yesterday and I realized that the primary marketing device being used on products was pointing out what it didn't contain. "Aluminum free" "Dairy Free" "Does not contain glutamates, carbohydrates, trans fats, saturated fats." "Now without carbs/arsenic/french fries." It's peculiar that an item can be touted as superior, based… Continue reading Selling With Nothing